Project Details
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Country
Iraq
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Industry
Retail Solution
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Technology
Mobile App, Website
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Database
MS SQL Server
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Platform
PHP YII Framework
- 800+Clients
- 450+Geeks
- 33+Countries
- 20+Years
Overview & Challenges
Shopini Mobile App, Website
Critical Business Requirements
- The client needed a web based marketplace platform that can showcase thousands of products from the vendors in an easy and user-friendly manner.
- The client need a mobile app to connect the merchants with the buyers online and create a seamless shopping experience for customers.
- The client's business model was to allow merchants to build their own store and directly sell their products to the customers.
- The client wanted a real-time order tracking mechanism that can help the customers to abreast about their orders’ shipment status round the clock.
- The client needed a detailed report with drill-down on sales, revues, merchants, customers, etc. to incorporate data-driven business decisions.
- The client wanted a reward pointing system that can encourage the customers to buy the products and earn reward points which would be redeemed during their next purchase.
- The client was looking for a smart and advanced search feature in the mobile app that would help the customers to find their desired products easily and buy though one-page checkout.
Approach
- Smooth Shopping Experience for Buyers
- Built the seamless eCommerce experiences to empower the customers to place orders on any device, at any time.
- Engaged customers by sending push notifications of store promotional offers & discounts and encouraged them to make instant purchases.
- Created native buyer app for delivering seamless buying experience of the shoppers from anywhere and at any time.
- Facilitated smart search feature in the marketplace app so that buyers can easily find an item without putting any effort.
- Seamless Store Management for Sellers
- Built the straight-forward seller on-boarding process that helped the new merchants to setup their own store within few hours.
- Built an intuitive store dashboard which allows seller to check their daily sales, orders and inventory stock levels.
- Allowed sellers to add or import their products and manage them through the seller hub of this marketplace platform.
- Enabled sellers to setup their own shipping methods and process orders quickly and efficiently.
- Attractive Store Features
- Built the category specific reward points logic and enabled customers to earn the points when they order an item listed under that category.
- Delivered an integrated order processing workflow where the app handles online payments, generate invoices, run tax calculations, split shipments, provide customer notifications.
- Built a smart & advanced product search with filter option using which buyers can find their desire items easily and quickly.
- Created the checkout flow tailored to the buyers so that they can either go with single page checkout or can use multi-step checkout process.
Measurable Results
Navsoft has analysed the client’s business requirements with considering the contemporary market to build the road map of the multi-vendor marketplace platform. Upon getting a clear idea and brainstorming, we have delivered a smart & innovative solution to the client. We focused on making user-friendly shopping experience for customers by developing mobile app so that the customers can make purchase from anywhere and at any time. The company has gained following heights using our multi-vendor marketplace platform:
31%
Sales Conversion Rate Increased
45%
Operational Cost Reduced
37%
Returning Customers Rate Increased
52%
Order Processing Speed Increased
Key Takeaways
Navsoft has built a ground breaking multi-vendor marketplace platform for a large enterprise in Iraq. This application has helped our client to streamline their online business operations and increase i sales and profitability. We helped our client to create seamless buying experience from this platform and also make faster seller onboarding process to join more and more sellers to this platform. Following are the key features of this platform:
01. Engage Customers On All Devices
Built web & mobile app for buyers so that they can come online from any device and complete their purchase by few clicks.
02. Seamless Shopping Experience
Smart & intuitive product search along with brand & category wise product listing helps to create the seamless shopping experience of the buyers.
03. Category Specific Reward Points
Each category has its own reward points and the buyers can earn that points when they purchase a product listed under that category.
04. Intelligent Search with Filtering
The platform has an intelligent products search feature with auto-complete phrases. Buyers can also apply multiple filter criteria on the search result.
05. Order Processing & Shipment
The buyer app has order tracking feature using which customers can track live status of their orders and stay abreast in real-time.
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