Project Details
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Country
India
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Industry
Retail Solution
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Technology
Mobile App, Website
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Database
PostgreSQL
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Platform
Web & Mobile
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800+Clients
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450+Geeks
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33+Countries
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20+Years
Overview & Challenges
BPCL Mobile App, Website
Navsoft delivered an end-to-end Omnichannel platform that seamlessly integrated operations, augmented reach and delivered an intuitive shopping experience for a Fortune 500 company.
- The client needed a smart online ecommerce solution to effectively manage a large inventory and manage products, categories, etc.
- They wanted seamless real-time synchronization of stock between their backend stock management system with the platform to provide updated stock to customers.
- The client wanted a robust delivery system to initiate and track shipments
- They wanted to expand the online grocery retail business by offering the household items at multiple channels like store, internet and mobile phones
- They wanted to manage all online grocery retailing operations from a single back office management system
- They required an advanced multi-lingual smart search functionality in the mobile app to enable buyers to find items much faster
- The client was looking for a platform with unified reports and intelligent analytics of online sales, orders, stocks for data driven decision making.
Approach
Navsoft delivered an online web and mobile apps based ecommerce platform to manage all their online sales, execute last mile delivery and deliver an intuitive shopping experience to customers by web and mobile apps.
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Hyper-Personalized Shopping Experience for Customers
- For better customer experience, Navsoft delivered customers’ location based products display.
- Navsoft incorporated a multi-lingual smart search for customers to help them find desired products in no time.
- We built a smooth and hassle-free checkout process for customers to proceed to checkout at ease and schedule a preferable delivery slot.
- Navsoft implemented a functionality to make it convenient for customers to place repeat orders for frequently needed items.
- Navsoft implemented an innovative reminder for customers which reminds customers about products left in the cart
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Robust Backend Operations for Incessant Customer Support
- Navsoft delivered a seamless customer-care system that would send regular updates to customers to keep them abreast about scheduling and cancelling processes.
- We developed a solution that would send real-time notifications to customers when an unavailable item is restocked.
- We designed a console for the admin whereby admin can update offers and promotions through customized push notifications at regular intervals.
- In order to increase productivity, we delivered an automated warehouse operation management solution that works with barcode scanner based GRN process.
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Seamless Delivery with Last Mile Delivery App
- Navsoft focused on making shopping easy and hassle-free and implemented an efficient last mile delivery solution that could assign delivery personnel automatically with real-time tracking while on transit.
- We ensured efficient vehicle, area, time slots and delivery personnel management as per requirement.
- Navsoft incorporated an innovate delivery planner module in order to implement a smooth and faster delivery process
- Our monthly cart solution helped the buyers to schedule their monthly grocery needs at once and doorstep delivery every month.
Measurable Results
Navsoft analysed the potential market and growth of the grocery retailing in the client’s target locations and delivered an end-to-end ecommerce solution that flourished the client’s e-retailing business by streamlining business operations. Alongside, Navsoft built web and mobile based platforms for customers whereby customers can search for items and purchase though user-friendly checkout and track whereabouts of the orders. The company has gained following benefits through our multi-vendor marketplace solution:
43%
Customer Conversion Growth Rate
30%
Productivity Rate
47%
End-user Experience
22%
Repeat Customers Growth Rate
Key Takeaways
The full integrated e-Retail solution for groceries and household items we developed for the client, helped the client increase conversion rate by over 40 percent while witnessing a rapid growth on repeat orders. Similarly, the seamless backend system increased effectiveness of customer support, products and orders management, and shipping processes.
01. Multi-lingual Smart Search for Any Nativity
As the target market of the client pervades around a diverse range of customers and nativities, we built a multi-lingual search functionality whereby customers of any language can leverage a the smart to find preferable products.
02. Personalize Delivery as per Your Convenience
Navsoft implemented a hassle-free delivery process for customers whereby customers can choose preferable delivery zone and schedule a convenient time for the delivery.
03. Centralized Warehouse and Inventory Management
We developed a unified backend management solution whereby the admin of the system can track their inventory, notify customers when an unavailable item is restocked and process stock management.
04. Automated Delivery Enroute Engine
As to implement a smart delivery process in place, we programmed a smart delivery planner tool for automatically optimizing the delivery route based on the delivery locations of the assigned orders.
05. Email/SMS Notifications to Customers
We incorporated notifications for sending email/SMS alerts to the customers for informing them regarding the real-time status of the orders as well as running promotions.
Partnering With The Best
