• 800+
    Clients
  • 450+
    Geeks
  • 33+
    Countries
  • 20+
    Years

Project Details

  • Country

    India

  • Industry

    Retail Solution

  • Technology

    Mobile Responsive Website

  • Database

    MySQL

  • Platform

    Web

Overview & Challenges

Borosil Glass Works Mobile Responsive Website

Borosil Glassworks is India’s best known consumer brands for laboratory glassware and microwavable kitchenware. The company wanted to launch its ecommerce platform to reach its customers more effectively. The major challenge of this solution was to launch the online store within a very short timeframe which supports sophisticated product presentation and configuration and that will grow with the company over time. We faced following challenges to deliver the ecommerce store to the client:

  • The e-commerce platform was required to launch within a specific timeframe without compromising the quality.
  • Entire product catalogue of the client should be displayed under one roof considering the growth of product range on a regular basis.
  • Borosil had a number of must-have functional requirements which were required to deliver within a limited timeframe.
  • Integration with the online marketplaces is another major factor which the client was looking to have in the new system.
Approach

TO meet the client’s requirements, NavSoft used its own ecommerce solution – BoostMySale, an integrated multi-channel ecommerce solution, where the client’s requirements can be developed very quickly. BoostMySale solution has the flexibility to customize an e-commerce platform based on product, pricing, inventory and marketing strategy.

Measurable Results

Navsoft delivered a solution where customer’s involvement and engagement increased drastically over the time. Due to proper clarity in product images and information add to Cart rate from list and product detail pages increased.

62%

Order Rate

53%

Productivity Rate

71%

Traffic Rate

62%

Delivery rate

Key Takeaways

The solution has allowed multiple users to post multiple ads and communicate with multiple buyers. The involvement of the buyer, sellers, job seeker and job provider has increased a lot. The region specific activity has add an extra benefit to the user.

01. User and mobile-friendly website

The objective is to help buyers get to what they want faster and without running into unnecessary complexity that can clog up the path to purchase. So, Navsoft prepared a user friendly responsive website where content intuitively adapts to whatever device is accessing it to provide the most user-friendly experience.

02. Offers improves SEO

Navsoft take advantage of the prime real estate in the header and banner section to promote special offers. Due to this it’s not only drive more sales but also improve SEO of the website.

03. Product specific reviews and rating

No matter what every e-commerce website has got product specific reviews and ratings. The reviews and ratings are available with every product so that user can review them before ordering any item.

04. Engaging recipes

To engage the customers for longer period of time, Navsoft introduced a section named recipes where recipes of some of the foods and drinks are displayed which user can read and get the ideas.

05. Security to protect the information

An ecommerce platform can be a target for cybercriminals. It’s crucial that online sellers protect customer information and take steps to ensure privacy. Navsoft introduced SSL certificate, two-factor authentication, firewall and disabled the right click in the platform.

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